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Napapijri Universe
Napapijri's journey from makers of travel bags to an authentic lifestyle brand spans almost four decades. From the meaning of its name, to the iconic Norwegian flag, Napapijri's original inspiration came from the timeless appeal of polar expeditions. To this day, collection after collection, the brand strives to capture the essence of exploration as a cultural and aesthetic experience through a distinct style applied to functional apparel.
Our Story
1987
Named after the Finnish term for the Arctic Circle, Napapijri tracks its origins in the late 1980s in Aosta as a family-run, pioneering brand specialising in technical backpacks and bags designed for discerning travelers.
Drawing inspiration from polar explorers, Napapijri utilised waxed cotton canvas, known for its durability and weather resistance. This choice of fabric set the tone for the brand's future in material research.
1990
As the new decade dawned, Napapijri's innovative spirit led to an expansion into apparel. The brand applied its technical expertise while introducing its distinctive style that set it apart from conventional sports brands.
This year marked the birth of the iconic Skidoo Anorak. With its unique blend of patches, colours, and the emblematic Norwegian flag, it quickly catapulted Napapijri into urban fashion circles.
1995-2000s
By the mid-90s, Napapijri had positioned itself at the center of a rich network of contemporary adventurers, environmental advocates & cultural explorers.
Through these collaborations, the brand consolidated its presence in the world of exploration and developed its unique point of view on cultural and environmental issues.
