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Sustainability
WE BELIEVE SUSTAINABILITY IS THE NEW CREATIVITY, INSPIRING NEW IDEAS, PATHS, AND INNOVATION.
This design philosophy guides our effort to reach 100% of materials from regenerative & responsibly sourced, renewable or recycled sources by 2030 through four strategic pillars:
circularity, durability, traceability, and better-sourced materials.
Circularity
We have embarked on a radical journey to re-think and re-design the way we make clothes.
The pinnacle expression of this approach is Circular Series, a collection created using the same material for all of its components. In this way, fibres can be recycled more easily via textile waste collection centres.
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Durability
We strive to extend our designs' lifespan as much as possible and to cut waste by encouraging a slower approach to fashion. Our commitment guides our choice of performance-driven materials such as Cordura® and ripstop fabrics to create durable outerwear and accessories.
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Traceability
What happens along our supply chain is ultimately what can teach us where and how we need to improve and where we are doing it right. Through traceability, we can keep working to create our products in an ethical and sustainable manner.
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Better-sourced materials
Using regenerative materials with a lower environmental impact is at the forefront of our sustainability efforts.
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Responsibly Grown Cotton
As part of our dedication to better-sourced materials, a significant focus has been enhancing our range of responsibly grown cotton. We've made strides in offering Good Earth Cotton®, organically grown cotton, and recycled cotton across the whole collection.